NHS
Simplifying Healthcare Messaging
From Jargon to Viral: How We Helped the NHS Engage 1 Million Patients in 30 Days.
1 million+ views in the first 30 days.
Viral hit in 2 weeks.
Continuous, replicable growth system
The NHS needed to take its messaging into hyperspace.
Faced with a galaxy of data, technical jargon, and a wildly diverse patient audience, they needed a way to simplify complex healthcare content and deliver it to patients during the pandemic—quickly and effectively.
With limited resources, this digital-first campaign had to hit like a photon torpedo.
The ScienceFriction Strategy™ Solution:
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We re-engineered dense, data-driven health advice into snappy, patient-first content that felt accessible and actionable. Think healthcare translated for Earthlings.
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We designed a cohesive strategy across social media, email, and other digital platforms to reach patients wherever they already were.
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By tapping into relatable pain points and crafting messages tailored to different cultural groups, we created viral, shareable content that felt human—not robotic.
The Results
1 million+ views in the first 30 days.
Viral hit in 2 weeks.
Continuous, replicable growth system
Key Takeaways for B2B Science and Tech Brands:
Simplified messaging builds trust and engagement with non-technical audiences (whether they’re patients or investors).
A scalable framework for delivering content across multiple channels creates long-term ROI.
Human-first storytelling can turn even technical content into shareable gold.