Robosen
Launching Consumer Robots in the UK
More Than Toys: How Robosen’s Robots Became Cultural Icons in the UK
Viral social campaigns
Massive consumer engagement
High-end retail partnerships (Harrods and Hamleys)
Robosen wanted to take their high-tech robotic toys—licensed with Hasbro, Disney, and Pixar—from cool gadgets to viral sensations.
They also needed to secure premium retail placements in the UK, positioning their brand as cutting-edge but fun.
The ScienceFriction Strategy™ Solution:
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Designed engaging, narrative-driven decks for investors and retailers to showcase Robosen’s innovative features.
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Created social media content where robots performed TikTok dance trends, blending entertainment and technology seamlessly.
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Secured premium placements in Hamleys and Harrods, establishing Robosen as a leading robotics brand.
The Results
Viral social campaigns
Massive consumer engagement
High-end retail partnerships (Harrods and Hamleys)
Key Takeaways for B2B Science and Tech Brands:
Viral storytelling boosts visibility with both enterprise buyers and consumers.
Strategic retail positioning amplifies market legitimacy for high-tech products.
Compelling narrative decks make a stronger case to investors and partners.