Chasing Innovation
Creating Interconnected Tech Brand Worlds
Three Worlds, One Vision: Rebranding CHASING’s Underwater Drones, Pool Cleaners, and Power Stations
Clear product differentiation
Unified and coherent cross-company messaging
Interactive showroom development
Chasing wasn’t looking for just a rebrand—they needed a complete overhaul of their three product lines.
Each product had to stand out in its niche (underwater drones, pool cleaners, portable power stations) while uniting under a single future-forward tech brand.
In short: they needed a cinematic universe for their tech.
The ScienceFriction Strategy™ Solution:
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Positioned as tools for environmental stewardship and exploration, turning each drone into a symbol of ocean protection.
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Branded with a unique sassy persona mixed with tech-driven lifestyle upgrades, making the CM600 Pool Cleaner the outspoken-Tesla of smart pool tech.
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Reframed as symbols of off-grid empowerment, emphasizing renewable energy and independence.
The Results
Clear product differentiation
Unified and coherent cross-company messaging
Interactive showroom development
Key Takeaways for B2B Science and Tech Brands:
Compelling product narratives create stronger connections with enterprise buyers and distributors.
A unified, future-forward brand helps tech companies build credibility and trust.
Story-driven marketing enhances visibility in competitive markets.