Vergo
Creating Interconnected Tech Brand Worlds
From Founder to Thought Leader: How We Elevated Vergo’s CEO in Construction SaaS
Dozens of new client leads
2 industry white-papers developed
+139% LinkedIn engagement in 1 week
Rich Kane, the founder of Vergo, was building an innovative construction SaaS platform—but his personal brand didn’t reflect his vision or expertise.
To attract investors, B2B clients, and industry recognition, Rich needed a LinkedIn and thought leadership overhaul that positioned him as a trusted authority.
The ScienceFriction Strategy™ Solution:
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Audited Rich’s profile and aligned it with Vergo’s messaging.
Highlighted Rich’s leadership in SaaS innovation and positioned him as a thought leader in construction technology.
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Published industry articles and LinkedIn posts that showcased Rich’s expertise in SaaS and construction innovation.
Aligned all content with SEO goals for maximum visibility.
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Positioned Rich in key construction and tech publications, and developed 2 industry white-papers, reinforcing his authority and elevating Vergo’s reputation.
The Results
Dozens of new client leads
2 industry white-papers developed
+139% LinkedIn engagement in 1 week
Key Takeaways for B2B Science and Tech Brands:
Personal branding elevates founders into thought leaders, attracting high-value clients and partners.
SEO-optimized content increases visibility and authority in competitive B2B markets.
Strategic PR builds credibility for both founders and their companies.